branding-codeadam

branding

Welcome to the CodeAdam Brand Guidelines and Standards documentation. This guide is designed to apply our branding consistently across various media.

A brand is not simply a logo or a tagline. It is a whole identity built on a foundation of values and goals that represent CodeAdam.

Please refer to the publications below for the brand guidelines which review the advertising themes we are using and how to execute these themes in our marketing materials. The quick reference guides are short, specific content sheets that help staff, faculty and their vendors use the brand correctly.

CODEADAM LOGOS

Primary Logo: In most circumstances, the primary logo should be used any departments that do not have an approved sub-brand logo are to use the primary logo.

LOGO COLOURS

Coloured Logo

Monotone Logo (Black)

ORANGE CMYK: 0 79 100 0 RGB: 255 91 0 HEX: #ff5b00

RED CMYK: 0 99 100 0 RGB: 255 0 0 HEX: #ff0000

GREY CMYK: 6 6 4 0 RGB: 237 237 237 HEX: #ededed

DOWNLOADS

Standard Coloured Logo CodeAdam_Logo_Coloured.png	Standard Coloured Logo Horizontal CodeAdam_Logo_Coloured_Horizontal.png
Standard Logo Black CodeAdam_Logo_Black.png	Logo Black Horizontal CodeAdam_Logo_Black_Horizontal.png

TYPOGRAPHY

• Lato Family Font from Google Fonts
• PT Sans Family Font from Google Fonts

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